This is going to be next.
The NS7 DJ Software Controller by Numark
The ID team was asked to design a new product line of hardware that would control ground breaking DJ software.
This was a transition point for Numark; they were going from a brand that was known for its analog turntables and mixers into the innovative world of digital music technology.
Before design, I started with a user-research study of what the Numark brand means to DJ’s. I looked to them for clues of what the brand could become.
Once we understood Numark as a brand within its competitive contexts, we could then distill down the crucial elements that would carry forward into a new language.