This is going to be next.

The NS7 DJ Software Controller by Numark

 

Problem:

The ID team was asked to design a new product line of hardware that would control ground breaking DJ software.

This was a transition point for Numark; they were going from a brand that was known for its analog turntables and mixers into the innovative world of digital music technology.

Solution:

Before design, I started with a user-research study of what the Numark brand means to DJ’s.  I looked to them for clues of what the brand could become.

Once we understood Numark as a brand within its competitive contexts, we could then distill down the crucial elements that would carry forward into a new language.

 

 

  NUMARK Brand Redesign   The NS7 is the new   flagship of Numark’s line    of Pro Dj software controllers.

NUMARK Brand Redesign The NS7 is the new flagship of Numark’s line  of Pro Dj software controllers.

  Process:  Learning about Numark's emotional connection with users.

Process: Learning about Numark's emotional connection with users.

Screen Shot 2014-02-23 at 5.58.07 PM.png
  Process:  Establishing a creative direction story.

Process: Establishing a creative direction story.

  Concepts - Detail Study:  The new Numark Design language explores how materials can accentuate iconic form.  The forms visually ‘interlock’ to emphasize build quality and a message of handbuilt craftsmanship.

Concepts - Detail Study: The new Numark Design language explores how materials can accentuate iconic form.  The forms visually ‘interlock’ to emphasize build quality and a message of handbuilt craftsmanship.

  UX:   The team decided early on that every control on screen would correlate to a hardware analog, no searching through menus or confusing multi-functions.   

UX:  The team decided early on that every control on screen would correlate to a hardware analog, no searching through menus or confusing multi-functions.   

Final CMF rendering

  Numark NS7:  Every detail decision was informed by DJ's, the result was an industry redefining trend setter that raised the bar for all-in-one MP3 controllers. 

Numark NS7: Every detail decision was informed by DJ's, the result was an industry redefining trend setter that raised the bar for all-in-one MP3 controllers. 

  New Brand Language:  This design language continues to define the brand, nicely evolving 7 years later.

New Brand Language: This design language continues to define the brand, nicely evolving 7 years later.

 
 

completed 2008

Designer

for NUMARK