the look of appropriate, approachable tech
lumi thera l300
We learned that opthamologists and optometrists like their tools to convey capability, precision, and sophistication. As a startup, Lumi Thera needed to make a debut in the eye device segment. Our client asked us for a visual style appropriate for the eye doctor's office. My team looked at the evnviroment [and users] and presented a style that we felt aligned the L300's design language to speak to opthamologists as well patients. This new language for Lumi Thera created a slight change in traditional opthamology product appearance: we made the patient side more soft, friendly, and inviting. The doctor side is clean, crisp and tech-forward.