Question everything, create a new fashion trend.

 

The Design Brief:  Rethink what the Chuck Taylor could be, in order to expand the category and keep it relevant to rapidly changing consumer tastes.

  No Laces:   The idea came from an NYC street trend: people were taking the laces out of their shoes and letting the tongue flap about.  As a designer, I remove as much design as possible, distilling the artifact down to it's true essence, with the perfect amount of detail.  The result is a new-old pair of comfortable shoes that looked broken in: frayed edges, slightly worn and soft fabric, and most noticeably: no laces.

No Laces:  The idea came from an NYC street trend: people were taking the laces out of their shoes and letting the tongue flap about.  As a designer, I remove as much design as possible, distilling the artifact down to it's true essence, with the perfect amount of detail.

The result is a new-old pair of comfortable shoes that looked broken in: frayed edges, slightly worn and soft fabric, and most noticeably: no laces.

completed 2001

Designer

for CONVERSE

[still sold today]

 

  BROKEN IN, RIGHT OUT OF THE BOX  One of the funny moments in development of this product: I received a message from the factory development team member asking, "so you want it to look dirty? We spend so much care keeping the shoes looking perfect."

BROKEN IN, RIGHT OUT OF THE BOX One of the funny moments in development of this product: I received a message from the factory development team member asking, "so you want it to look dirty? We spend so much care keeping the shoes looking perfect."

  Process:  I tried all kinds of options for the Chuck-Slip, but only one put it's foot forward.

Process: I tried all kinds of options for the Chuck-Slip, but only one put it's foot forward.

   Washed    Taking the laces out hadn't been done before in shoe fashion.  Yes, this was the shoe that started it all.  But that wasn't the only first in this design.  While the washed look was popular in jeans, it hadn't been done shoes yet.

Washed  Taking the laces out hadn't been done before in shoe fashion.  Yes, this was the shoe that started it all.  But that wasn't the only first in this design.  While the washed look was popular in jeans, it hadn't been done shoes yet.

  I asked the question:   "Will anyone want a shoe that already looks and feels broken-in?"

I asked the question:  "Will anyone want a shoe that already looks and feels broken-in?"

  The result is a design ground breaking as it is timeless.   The design language was expanded to many different models.

The result is a design ground breaking as it is timeless.  The design language was expanded to many different models.